Amir Tahric

The story of “&” 

I embarked on my sales journey with a fierce determination to prove myself. I poured my heart and soul into the job, knocking on doors and hustling like a Fuller-Brush Man from the 50s.
Despite the countless challenges I faced, I refused to lose faith in my abilities.
But then, my confidence was shattered when I experienced my greatest disappointment as a salesperson.

For over a year, I chased a single appointment, making endless follow-up calls, only to realize I lacked the knowledge to succeed in sales! It was a devastating blow, and I felt like a failure.

In that moment, I made a decision that would change the course of my career forever. At 40 I decided to learn more to be successful in sales. I decided to acquire all the skills and knowledge I needed to be successful in sales. I would never again let ignorance get in the way of my dreams.
I passed my degrees in Marketing and Sales!

As I continued to grow in my career, I encountered yet another obstacle – lead generation. With the rise of social selling, marketing was generating a flood of leads, but sales teams were drowning in data and struggling to keep up. We were spending most of our time filtering leads, leaving us little time to engage with potential customers. It was a disheartening reality.

But, I refused to let this obstacle defeat me. I was determined to find a way to overcome it. And I did. Today, I have developed a method that ensures marketing efforts generate high-quality leads and sales teams can focus on engaging with truly interested parties.

My journey has taught me an invaluable lesson – that:

Marketing without Sales is useless!
Sales without Marketing is hopeless!

It was a lesson learned through heartache and frustration,
but one that has made me a better sales professional for it.